So your business has grown enough that you’re in a position to create a mobile app?
There are many benefits of having a mobile app now, and they have the power to bring vital information about your products to customers within seconds. But how should you go about making an app, and then promoting it? Here is some advice that you may find helpful.
Firstly, you should determine what you are looking to get from your app and establish some goals. After that you should begin to brainstorm a few ideas about how you may want your app to look. Aesthetics are arguably more important than information, as consumers are more likely to read something which looks funky and is easily navigable. Too many small businesses set up apps which are glitchy and crash often – these are of no benefit to consumers and, if anything, it may reflect badly.
Once you’ve done this, you need to look around for somebody to make the app. From there, you can decide whether you want to make it free, or whether you want to sell it. If you’re going to make it a paid app, then ensuring that you have a high-quality app is essential – people will not pay for a sub-standard app which has poor reviews. If it’s a free app then it doesn’t necessarily need to be seamless, but still, you want to produce a quality app as it will give people a first impression about your company – you don’t want it to be a bad one.
There are some cool things you can do once you have your app on the market to promote your business. For example, thanks to “push notifications”, you can immediately send an alert to the devices of everybody who has downloaded your app. This free form of advertising is extremely effective as it brings information directly to consumers without them having to go and search for it. Being as convenient as you can will make you more popular.
You may also want to sell your products directly from the app. This can be done and it effectively gives you an online store, which both cuts down on costs and gives you another way to showcase your business. Companies like Amazon have utilised this well, and there’s no reason why you cannot do the same on a smaller scale. You can also give your products added legitimacy this way too by setting up a review system. If you allow customers who have purchased one of your products to comment and leave a review on it, then others will learn more about the product, and they will be more likely to purchase it providing the reviews are good.
This brief guide should have given you a few ideas and some inspiration about the capabilities of a mobile app, and how it can benefit your small business. The internet has made it easier than ever for small businesses to get their name out there, having an app is just the next step that must be taken in this increasingly connected world.