Guerrilla marketing is a strategy in advertising that makes use of unconventional low-cost marketing tactics that ensure maximum yields.Some of the tactics used include ambush, raids, sabotages, and some elements of surprise. This method relies heavily on unconventional strategies in the marketing industry involving high imagination and energy. They always intend to create a social buzz and an inedible impression. It is mostly suited for small businesses but bigger companies have been seen adopting this strategy in their advertising. Some of the reasons why people use guerrilla marketing is to:
Increase Awareness of Brand
Guerrilla is effective in the sense that it attacks the consumer with the company’s message when they are vulnerable and least expect it. Their goal is being super creative and be able to create an interaction with customers that they will not forget. This would have made the customers identify your brand together with the services or products you offer.
Increase Customer Interaction
Guerrilla marketing tactics primarily involves taking the brand to the customers. This method allows companies to effectively work with consumers as they also get helpful feedback on their products or services. This level of interaction makes the company appear to be working at a personal level, a feature which consumers prefer.
Most of the conventional methods of advertising are expensive; and that is the reason why small companies that can’t afford erecting big billboards everywhere, resolve to using guerrilla marketing strategy. The cost of carrying out a guerrilla strategy is effectively low and the only cost is that of paying the campaign workers and basic materials. This gives the small businesses opportunities to reach thousands of customers in a relatively cheap way.
It’s Fun and Creative
Guerrilla marketing employs the vast creativeness of their marketing team. This cultivates creative minds that are always ready with new ideas of taking over the marketing industry and get their message to their customers. The campaign activities are fun and involve unusual fun activities.
Guerrilla marketing has been growing in its use, as companies are targeting to dominate various industries. With the existence of several similar products flooding the markets, companies need to be identified by the consumers.