Thanks to the advancement of the internet, it has never been easier for small businesses to get their name out there.
In the past, promotion was almost impossible, with word of mouth being the only real way of expanding a brand. Advertisements are, and continue to be expensive, but due to social media, it has become possible to showcase your business to millions at a very low cost, or even for nothing at all.
Social media has given any small business owner the chance to promote their company around the world at the touch of a button – a luxury that has never previously been afforded. Facebook and Twitter have established themselves at the forefront of social media and offer you a great chance to build your business. In addition to advertising, you can also learn more about who your company attracts, with statistics detailing the age, gender and location of your visitors. Such information is invaluable as it can help you to tailor your business and make it more profitable in the long-term.
For example, Facebook has shown lately that it is very keen on helping businesses to grow on their site. Official businesses can become verified on the social media site, adding a sense of legitimacy to them, and they have introduced a “Shop” section, which allows you to advertise and sell your products on the site. Many businesses are already using this feature and it has received overwhelmingly positive reviews. In a world where more and more people are choosing to buy products online, having a big presence on the internet has become essential.
Setting up a website or a blog is also worthwhile as it gives you the chance to provide more information about your business. Blogging systems such as WordPress have become very popular as it’s simple to set up an attractive looking site, post updates and share it to the masses. You can either choose to make a free site (which will have limitations), or choose to pay a small fee to create a more fully-fledged online base.
The beauty of the internet is that there is so much you can do for free or, at the very least, cheaply. Building a network may be time-consuming, but with effort and practice it can be done. And, once you have laid the foundations and gain an initial following, it becomes easier to grow and develop.
Overall, if you aren’t using social media and the internet in general to expand your business you are missing out.
While it may look intimidating at first, setting up a website, a page on Facebook, or an account on Twitter is actually extremely easy. There are many guides available on the internet free of charge to help you get started. Most importantly, you should look to remain active, update your content on a regular basis and inform your followers often about your business and what you offer. If you can create your very own fun and interesting corner of the internet, you will be able to build up a big online following, and subsequently reap the rewards.